Calculation of location potential is made in the cooperation with the leading European consulting companies.

According to market analysis findings, the market shows a great potential which makes Phoenix Plaza suitable for supra-regional retail. This means that Phoenix Plaza is amongst the retail zones that have the biggest catchment area and offer all different kinds of goods. The selling area of Phoenix Plaza is around 45,000 m² (40.000 GLA, without the cinema halls) – in the years of 2009, 2011 and 2016. This means that during all of these years, stores inside Phoenix Plaza will achieve a great level of productivity.

Results of market analysis show that the potential of this location will satisfy a selling area larger than 120,000 m², on a long term basis. The most of free potential is connected with “middle-term goods” such as clothes, shoes, sporting equipment and electronics, but also with “short-term” goods such as food.

The opening of new large shopping centres is followed by a constant population growth. Some of the reasons for the constant population growth are: potential of the entire area, resident areas that will be built in the future, age of the majority of the population and the growth rate of private consumption. The capital city of Croatia – Zagreb, has the highest purchasing power per inhabitant and is one step ahead of the rest of the country in terms of retail structure development. (More information is available on web site www.phoenixpark.hr).