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Traffic Connection - Catchment Area

Excellent location is the key of the shopping centre success. The first competitive advantage of Phoenix Plaza is made out of several important elements – great location, highly frequented roads and highways (daily traffic – over 200.000 potential buyers), excellent visibility, large quantity of parking spaces.  

The Phoenix Park project is located in the eastern part of Zagreb (the capital city of Croatia), about 12 km away from the centre of the city. Phoenix Park is located next to the A4 highway and is also very close to the junction with the A3 and A12. This provides an excellent supra-regional connection. Also, city railway is situated in the vicinity (300 m from Phoenix Plaza), as well as Zagreb international airport “Pleso” (15 min. drive).

Main city road is the most important “artery” of the first catchment area. Mentioned catchment area makes Phoenix Plaza very competitive in sales of, so called, “short-term goods” such as food, medicine and cosmetics.

Vicinity of Zagreb international airport “Pleso”, excellent traffic connection and synergy with
Wellness & Congress hotel Phoenix (500 beds) will increase the attraction of Phoenix Plaza to tourists.

Close connection to the centre of Zagreb (more than 40.000 cars on a daily basis) is an asset to I, II and III catchment area because it gives an added value to location of Phoenix Plaza regarding retail of clothes, shoes, sporting equipment, electronics.

Highways A3, A4 and A12 (traffic frequency – more than 70.000 cars on a daily basis) give this location the supra-regional and international character. Also, these highways are the foundation of added value of Phoenix Plaza, mainly regarding attractions, entertainment and cultural aspect!

Good traffic connection, including city railway station and many bus stations, enables fast arrivals to people who live in the wide Zagreb area, but also in the cities such as Slavonski Brod, Koprivnica, Bjelovar, Karlovac, Krapina, etc.