Among the trends in shopping centre development, it is very important to mention the competitive advantages of the centre.

Expert analysis has revealed the competitive advantages of Phoenix Plaza:


1.    The first competitive advantage of Phoenix Plaza is made out of several important elements – great location, highly frequented roads and highways (daily traffic – over 200.000 potential buyers), excellent visibility, large quantity of parking spaces.  

2.    The second competitive advantage of Phoenix Plaza is – largest free, and still growing, market potential.

3.    The third competitive advantage of Phoenix Plaza are urban order and modern, impressive and functional architectural solutions.

4.    Sustainable architecture and energetic efficiency will ensure low business costs for tenants – that is the fourth competitive advantage of Phoenix Plaza.

5.    Fifth competitive advantage of Phoenix Plaza consists of size, diversity of offer, including attractions and entertainment, new brands         whose potential buyers are part of, so called, middle and upper class.

6.    The largest tropical aquarium in Europe, together with its educational centre, creates the permanent marketing force. Also, it is the most  efficient ‘magnet’ for visitors from entire region. Therefore, this tropical aquarium is the sixth competitive advantage of Phoenix Plaza. All those who will visit Zagreb and Croatia will be invited to visit Phoenix Plaza as a special tourist attraction.

7.    Seventh competitive advantage of Phoenix Plaza consists of multiplex cinemas, playroom, tropical aquarium and gastronomy.